Responsive website for promotional products supplier
Spectrum Merchandising provides promotional products to businesses, organisations and clubs. This includes printed promotional items and printed or embroidered clothing. They are an enthusiastic and creative team who love nothing more than finding items that really enhance and complement their clients’ brands.
Spectrum required a rebuild of their website, which would both increase enquiries but also provide a more accurate way for users to browse the website as their existing website search function produced incorrect results.
As with all of our new website builds, we developed a responsive website. The website was extensively planned to ensure the categories provided a clear method to browse their products.
A key aim was to improve the search results – we developed a search algorithm that would focus on the key terms provided, meaning users were directed to the specific products they were looking for.
- Content Management System
- Quote Request system
- Responsive website design